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Managing Editor  | January 2017

Adidas set to open SPEEDFACTORY in Atlanta to 3-D print sneakers


Adidas has been mentioned several times on Plastics eMarket with the company’s focus on sustainability and its determination to make products, including soccer jerseys and sneakers, from ocean plastics. Adidas is also one of several shoe manufacturers that have turned to 3-D printing for dynamic designs and responsive sneakers and that will continue in the company’s new SPEEDFACTORY facility that it is planning on opening in Atlanta this year.

 

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Adidas has announced the creation of the SPEEDFACTORY to produce 3-D printed running shoes. (Adidas)

 

According to a press release from Adidas, “Equipped with cutting-edge manufacturing technologies, the U.S. factory enables adidas to create products in increasingly high volumes with advanced complexity in color, materials and sizes.”

 

The facility will be more than 74,000 square feet and is expected to open in the “back half” of 2017. Adidas hopes that the facility will create more than 160 jobs.

 

There has been a focus from Adidas on running shoes and the facility will aid in the production of the 3D runner, according to an article on 3DPrintingIndustry.com. The shoe retails for $333, although the limited release has driven prices up by as much as 10 times on eBay, and the new factory could increase production.

 

Adidas has partnered with Parley for the Oceans to help in its sustainability efforts and that collaboration is helping to spearhead the increase in new technologies, such as 3-D printing, in the manufacturing process.

 

Corey Clarke, writing for 3DPrintingIndustry.com, noted, “One of the main reasons why Adidas are looking towards 3D printing as a manufacturing tool is for speed…Using 3D printing as both a prototyping tool and a manufacturing technique will enable that. 3D printing will also allow Adidas to shorten their supply chain and in the future they plan to expand this by offering bespoke designs.”

 

To learn more about the partnership between Adidas and Parley for the Oceans, watch the video below:


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