Dell recently announced that it was shipping the technology industry’s first packaging component produced, in part, from recycled ocean plastics collected along waterways, shorelines, and beaches, according to a press release from the company.
Dell is using recycled ocean plastics in its packaging trays. (YouTube)
The new packaging tray for the Dell XPS 13 two-in-one will be composed of ocean plastics beginning on April 30 with the stated Dell Legacy of Good goal being 100 percent sustainable packaging by 2020. Dell said that this pilot program is expected to keep 16,000 pounds of plastic from entering the ocean.
In addition, Dell will be promoting awareness of the need for recycling and reusing ocean plastics with educational information and by partnering with actor Adrian Grenier, who was named a Social Good Advocate by the company, and the Lonely Whale Foundation, which is building a community of advocates for the world’s oceans.
Dell’s partners in the environmental community collect plastics headed for the ocean and the company refines, processes, and mixes the ocean plastics with other recycled and reused high-density polyethylene (HDPE) from other sources. The recycled plastics mixture is then molded into packaging trays.
“I have been in supply chain and operations for twenty years, and this is the first time my 10-year-old daughter has gotten excited about what I do,” said Kevin Brown, Chief Supply Chain Officer, Dell. “This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.”
This is another step for the company towards sustainability, which began in 2008 when Dell began using post-consumer, recycled plastics in its desktop computers. The company has already reached its 2020 goal by using more than 50 million pounds of recycled materials in its products.
Now, Dell is partnering with the Lonely Whale Foundation through its virtual reality (VR) technology to raise awareness of issues concerning the oceans.
“I am so proud to see the goal of my partnership with Dell fully realized in this program,” said Grenier. "Not only are we keeping plastics from entering our ocean, but we are also educating consumers and leading by example through developing new and innovative business systems.
"The health of our ocean affects the health of our families and our communities, this is one example of our collective ability to protect it.”
A full recap of the company’s work with ocean plastics can be found at http://www.dell.com/learn/us/en/uscorp1/corp-comm/ocean-plastics.
To learn more about Dell’s work with the Lonely Whale Foundation, watch the video below: