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Managing Editor  | October 2017

New Fairy Ocean Plastic bottle made from 100 percent recycled material


The Procter & Gamble Company recently announced that it was launching the Fairy Ocean Plastic bottle that would be composed of 100 percent post-consumer recycled (PCR) plastic and ocean plastic to continue raising awareness about the need for preventing plastic waste from reaching the ocean.

 

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The Fairy bottle will be made from 100% recycled and ocean plastic.
(Procter & Gamble)

 

In a press release, P&G said that it was collaborating with TerraCycle, a recycling expert based in New Jersey, and that the bottle would be available in the U.K. starting in 2018.

 

“The U.K. launch will include 320,000 bottles,” the release stated, “the largest production run of recyclable dish soap bottles in the world made using ocean plastic. The innovative bottle will be made from 10% ocean plastic, collected from the ocean and beaches around the world, and 90% post-consumer recycled plastic.”

 

P&G is one of several companies that have made sustainability a priority, particularly in the wake of the Ellen MacArthur Foundation’s report on The New Plastics Economy. Several P&G brands (Fairy, Dawn, Yes, Dreft, and Joy) will divert 8,000 metric tons of plastic from the landfill to be used in the creation of transparent plastic bottles.

 

Virginie Helias, Vice President of Global Sustainability at Procter & Gamble, said, “As the world’s no. 1 dishwashing liquid globally and a much-loved brand in the UK, we want to use Fairy to raise awareness about the plight of our ocean and raise awareness about the importance of recycling. Our consumers care deeply about this issue and by using ocean plastic we hope to show that the opportunities are endless when we rethink our approach to waste.’’

 

Tom Szaky, the CEO of TerraCycle, added, ‘’We are proud to be working with an iconic brand like Fairy to launch a fully recyclable bottle made from 100% recycled plastic and ocean plastic. The issue of ocean pollution is a pertinent one, we hope other brands will be inspired to think creatively about waste and make the circular economy a reality.’’

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